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Who are the stakeholders? Basically, that can
be any group, internal or external:
-
Company Staff
- Board
of Directors
- Logistic
Service providers
- Customers
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- Suppliers
- Government
- Consumers
- Shareholders
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During
every process or project, it is important to
understand and map the stakeholders and their
attitude. As any project requires changes, various
stakeholders can express the different support to
project and changes that comes along.
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The Stakeholder analysis provides the knowledge base
for identifying and selecting change approaches that
will help to align and mobilize all stakeholders.
Stakeholder analysis assess current readiness and
commitment of the stakeholders. The stakeholder analysis
is used when you are clear about your vision and
your current reality. The graphical representation
of tool is:
This
graphical tool shows describes what is the current
level of commitment of various stakeholder groups
toward project or change ( X ). The tool also shows what
is the level of commitment desired from every group
( O ).
The level of commitment is not the same for every
group, since relevancy of groups are different. The
difference between current and desired level of
commitment represent the weight of change required
for every stakeholder group needed in order to
project or change to succeed ( Arrow ). The weight of the
change can be base for prioritization of change
management activities.
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