Tool Box
Stakeholder Analysis (B)
What are applications of flow chart ( flow diagram )? What are the main elements of flow chart?
Posted: Jun 2009
During every process there are different parties involved. These groups are called stakeholders. Every one of these groups have some interest in process, inputs and outputs. Of course, as their role in relationship with process is different, therefore their interests can be different too.
Who are the stakeholders? Basically, that can be any group, internal or external:
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Company Staff
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Board of Directors
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Logistic Service providers
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Customers
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Suppliers
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Government
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Consumers
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Shareholders
During every process or project, it is important to understand and map the stakeholders and their attitude. As any project requires changes, various stakeholders can express the different support to project and changes that comes along.
The Stakeholder analysis provides the knowledge base for identifying and selecting change approaches that will help to align and mobilize all stakeholders. Stakeholder analysis assess current readiness and commitment of the stakeholders. The stakeholder analysis is used when you are clear about your vision and your current reality. The graphical representation of tool is:
This graphical tool shows describes what is the current level of commitment of various stakeholder groups toward project or change ( X ). The tool also shows what is the level of commitment desired from every group ( O ). The level of commitment is not the same for every group, since relevancy of groups are different. The difference between current and desired level of commitment represent the weight of change required for every stakeholder group needed in order to project or change to succeed ( Arrow ). The weight of the change can be base for prioritization of change management activities.
