Strategic Management
Company Mission Statement (B)
What is the Company Mission Statement? What is the relation between Vision Statement and the Company Mission Statement? What does the Company Mission Statement describes?
Posted: Jan 2008
The Company Mission Statement is the logical extension of the Vision. Previously we said that the Vision is the place or state where the Company intend to be in the future. The Mission describes WHAT the company will do to achieve it's Vision.
Example: For this site the Mission statement would be:
"Mission of this site is to supply the ultimate knowledge to mid and top managers in commerce, students and all interested individuals."
The Company Mission statement is also set for the longer period, e.g. 3-5 years. Same as Vision statement, it needs to be revised periodically, in the period more than 1-2 years.
While the Vision is positioned high in the cultural structure of the company, the Company Mission Statement is something that goes down through the structure of the company. Therefore, it is recommended to develop the Mission statements for the level of every department. More in the section Performance Management System in the Strategy Alignment 1 – Mission of the Team section.
