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What is the
Vision Statement? What
does it represent? Why do you need the compass on
your journey?
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Posted:
Jan 2008 |
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The Vision statement is the place or state WHERE the company,
profitable or non profitable, sport club, association of people of same
interest or any individual want to be in mid to long
term. The Vision describe targeted position, image,
status, good-will, but not specific profit, sales
volume, number of products, etc.
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Example: For this site the Vision
statement would be:
"To became No 1. Web Based Consulting advisor in the field of commercial
companies, that provides the Free content."
The
Vision statement should be set prior the setting of plan for next 3-5 years. The
text of the Vision statement should be brought up through
brainstorming of the senior and experienced employees.
The Vision statement should be inspiring to the others, motivating
for the development of the organization, but also
challenging.
The establishment of the vision
statement is representing the
beginning of the
journey, and the Vision is compass that guide the company
to the goal. As the time pass, the goals could change.
Therefore, the vision should be revised every 2-3 years
and should adjusted or rewritten. The vision statement
is a good base for the company
mission statement.
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