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Merchandising
- Point
of Sale Display of Products
(E)
by
Laurus Nobilis
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What
is the Point of Sale Display? What are the main elements
of Merchandising? How to apply the Point of Sale
Display and Merchandising
in your business?
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| The
merchandising is the process of effective positioning
and arranging of product in the sale outlet that have the main objective
– maximizing the sales in the given moment. The
Merchandising is the process that increases the chances
of product to be bought....
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Posted:
Nov 2008 |
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FMCG
Sales Boosting
in Sale Outlet
(E)
by
Laurus Nobilis
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What
is the Impulse Purchase? Why to boost FMCG
sales? How to boost it?
What is necessary for continuous growth in
the sale outlet?
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| Impulse
for purchase can be triggered by clever
positioning and merchandising of product within
the shopping area of the sale outlet. There are several basic rules
for successful positioning in the sale outlet that will initiate the
shopping need of consumers, even when they didn't
even thought about buying some item....
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Posted:
Sep 2008 |
Modified:
Nov 2008
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What
is the successful Route Planning? Why do we need
the route Planning? How to prioritize
customers?
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| While
the company is trying to cover as much customers as
possible, it is also trying to engage optimal number of
field representatives. Optimal means minimum required to
achieve desired result...
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More |
Posted:
Sep 2008 |
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Making The Sales Call –
Retail Inventory Management ( 1,5 Rule ) (E)
by
Laurus Nobilis
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Why do we manage the
Inventory? How to avoid Stock-outs? How to take
care about retail inventory and avoid
the overstocking?
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| In order to
really master this process, the
Salesman must be equipped with specific tools and
sets of knowledge. One of the most important thing
is the skill and knowledge of Retail Inventory Management
in the outlet. By default you may think that this
is the job of the outlet owner, since he orders,
he pays product, store it, sell it further...
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Posted:
Mar 2008 |
Modified:
Nov 2008
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What is the Sales
Volume? How do we measure the Sales Volume? How do
we influence the growth of Sales Volume?
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| Sales volume is the number
of sold units of sales in a certain period of time.
Sales units are usually physical case, or simply the
case, which is basically product in shape of usual sales
pack...
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More |
Posted:
Mar 2008 |
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Product
Positioning and Merchandising
in the Sale
Outlet (I)
by
Laurus Nobilis
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What is the good position
of product in sale outlet? How much space the product should be
given? What is the successful Merchandising in
sale outlet?
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| Positioning
and Merchandising in the sale outlet are a part of a process
of presenting the product to the consumers. Good
positioning in the sale outlet is the key of the success in selling the
product. It is important to understand that not all
locations within sale outlet are good for the specific
product...
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More |
Posted:
Nov 2007 |
Modified:
Nov 2008 |
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Based
on what organization model Field Sales Force can
be? What model is the best for your Company?
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| FSF is sales department trained and
organized in a best
way to serve both the organization and the customers.
Sales department can be organized in several ways... |
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More |
Posted:
Nov 2007 |
Modified:
Dec 2007 |
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What
is the difference between Active and Passive sales
model? What is the Hybrid model? What is the
advantage of Remote sales?
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| The
selling process can be organized in different ways,
which depend of the business focus of your company...
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More |
Posted:
Nov 2007 |
Modified:
Dec 2007 |
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About
Sales
Force (B)
by
Laurus Nobilis
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What
is the Sales Force? What is the Sales Process?
What is the role of the Sales Department in the
Company?
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| The
sales process is very complex and is composed of several
inter-connected and inter-dependant phases. It starts
with identification of customer needs, continues with
benefit presentation to customer, overcomes objections,
and concludes the sales... |
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More |
Posted:
Nov 2007 |
Modified:
Dec 2007 |
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