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Short
Term Strategies For Increase Of Sales Volume (B)
by
Laurus Nobilis
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What
are the basic short term startegies for increase
of sales volume?
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| The activities of the
company should be focused on the long term
strategies for the volume increase, since their
give long lasting and sustainable effects. Still,
there are moments in the business when the company
needs to make quick, effective, short term
measures that will give immediate result...
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Posted:
Jul 2010 |
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Long
Term Strategies For Increase Of Sales Volume (B)
by
Laurus Nobilis
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What
are the basic long term strategies for increase of
sales volume?
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| The sales does not goes up or down just by that. The company is managing and directing its sales volume through the portfolio and channels. There are different ways how the company can influence volume increase. The methods that increase volume in the long term
are...
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Posted:
May 2010 |
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Market Balance: Demand and Supply Equilibrium
(B)
by
Laurus Nobilis
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What
is relationship between demand and supply? What is
the law of demand and supply?
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| Equilibrium
price is the price that equates the amount requested and
offered. In equilibrium price, quantity of goods that
buyers are willing and able to buy fully coincides with
the amount that sellers are ready and able to sell.
Customers bought everything they wanted to buy and the
sellers have sold everything they wanted to sell...
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Posted:
Oct 2009 |
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What
is aggregate supply? What are the factors that
makes a shift of aggregate supply curve?
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| Aggregate
Supply a Product (service) is the quantity of
products (services) that sellers are willing and able to
sell. Offered quantity is positively correlated with
good price. The law of Supply says: with the rise of
prices of a good, the supply is growing as well,
and vice versa, assuming that other factors constants...
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Posted:
Oct 2009 |
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What
is aggregate demand? What are the exceptions for
general law of aggregate demand?
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| Aggregate
Demand is quantified expression of demand for a certain
product or service within the market. Aggregate demand
is total quantity of products that customers are willing to
buy, according to all alternative prices...
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Posted:
Sep 2009 |
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What
is the purpose of product lifecycle management?
What are the stages of product lifecycle
management?
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| The
sales, revenue and profit of every company depends
of cleverly balanced portfolio. This means that it
would be difficult to survive in the market
without optimized portfolio. Balanced portfolio of differentiated products with
different target population seems to be a good
approach....
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Posted:
Aug 2009 |
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Price
Elasticity of Product Demand
(B)
by
Laurus Nobilis
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What
is measured by price elasticity of demand? What
are the basic price elasticity of demand models?
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| Price
elasticity of product demand is measuring the relation
of price and demand for the product. The price variation
is influencing product demand in different ways. As a
general rule the price increase is causing demand
decrease....
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More |
Posted:
Aug 2009 |
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Merchandising
- Point
of Sale Display of Products
(E)
by
Laurus Nobilis
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What
is the Point of Sale Display? What are the main elements
of Merchandising? How to apply the Point of Sale
Display and Merchandising
in your business?
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| The
merchandising is the process of effective positioning
and arranging of product in the sale outlet that have the main objective
– maximizing the sales in the given moment. The
Merchandising is the process that increases the chances
of product to be bought....
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Posted:
Nov 2008 |
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FMCG
Sales Boosting
in Sale Outlet
(E)
by
Laurus Nobilis
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What
is the Impulse Purchase? Why to boost FMCG
sales? How to boost it?
What is necessary for continuous growth in
the sale outlet?
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| Impulse
for purchase can be triggered by clever
positioning and merchandising of product within
the shopping area of the sale outlet. There are several basic rules
for successful positioning in the sale outlet that will initiate the
shopping need of consumers, even when they didn't
even thought about buying some item....
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More |
Posted:
Sep 2008 |
Modified:
Nov 2008
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What
is the successful Route Planning? Why do we need
the route Planning? How to prioritize
customers?
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| While
the company is trying to cover as much customers as
possible, it is also trying to engage optimal number of
field representatives. Optimal means minimum required to
achieve desired result...
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Posted:
Sep 2008 |
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Making The Sales Call –
Retail Inventory Management ( 1,5 Rule ) (E)
by
Laurus Nobilis
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Why do we manage the
Inventory? How to avoid Stock-outs? How to take
care about retail inventory and avoid
the overstocking?
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| In order to
really master this process, the
Salesman must be equipped with specific tools and
sets of knowledge. One of the most important thing
is the skill and knowledge of Retail Inventory Management
in the outlet. By default you may think that this
is the job of the outlet owner, since he orders,
he pays product, store it, sell it further...
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More |
Posted:
Mar 2008 |
Modified:
Nov 2008
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What is the Sales
Volume? How do we measure the Sales Volume? How do
we influence the growth of Sales Volume?
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| Sales volume is the number
of sold units of sales in a certain period of time.
Sales units are usually physical case, or simply the
case, which is basically product in shape of usual sales
pack...
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Posted:
Mar 2008 |
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Product
Positioning and Merchandising
in the Sale
Outlet (I)
by
Laurus Nobilis
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What is the good position
of product in sale outlet? How much space the product should be
given? What is the successful Merchandising in
sale outlet?
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| Positioning
and Merchandising in the sale outlet are a part of a process
of presenting the product to the consumers. Good
positioning in the sale outlet is the key of the success in selling the
product. It is important to understand that not all
locations within sale outlet are good for the specific
product...
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More |
Posted:
Nov 2007 |
Modified:
Nov 2008 |
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Based
on what organization model Field Sales Force can
be? What model is the best for your Company?
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| FSF is sales department trained and
organized in a best
way to serve both the organization and the customers.
Sales department can be organized in several ways... |
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Posted:
Nov 2007 |
Modified:
Dec 2007 |
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What
is the difference between Active and Passive sales
model? What is the Hybrid model? What is the
advantage of Remote sales?
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| The
selling process can be organized in different ways,
which depend of the business focus of your company...
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More |
Posted:
Nov 2007 |
Modified:
Dec 2007 |
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About
Sales
Force (B)
by
Laurus Nobilis
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What
is the Sales Force? What is the Sales Process?
What is the role of the Sales Department in the
Company?
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| The
sales process is very complex and is composed of several
inter-connected and inter-dependant phases. It starts
with identification of customer needs, continues with
benefit presentation to customer, overcomes objections,
and concludes the sales... |
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More |
Posted:
Nov 2007 |
Modified:
Dec 2007 |
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