7
Simple Marketing Tips and Tricks
(B)
By
James
Beamish
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Should
you use others people idea? How should you treat
loyalty?
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Posted:
Apr
2008 |
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Marketing isn't rocket
science, as with most things it's about action. Below
are seven useful tips to help you to market your
business:
- Take
the P.S
Personalize
your sales letters with a p.s. at the bottom of the
page, but make sure it's hand written, adding a typed
p.s at the end of a document defeats the object. Putting
a personal slant on your mailings makes your customers
feel valued and reports suggest that arond 65% of
customers will leave your business simply because they
think you don't care about them.
- Do
it Again.
Whenever
you leaflet drop repeat the process for the same
customers 2 weeks later. People are bombarded with
adverts and brands every single day so by giving them a
second or third chance to see your ad you'll greatly
increase the likihood of a response to it.
- Steal
Use
others people ideas at the basis for your own. Don't be
shy about stealing a great idea, if it works for someone
else there's a likihood it'll work for you. In my
opinion the most successful forms of imitation are when
you take an idea from outside your industry and apply it
to your business. For example, be the first in your
industry to offer a 200% guarantee or a guaranteed
service within 24 hours.
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- Reward
Loyalty
Send
your customers an unexpected gift, even if it's just a
money off coupon for your service or a fee addtion next
time they buy. My local car dealer always sends my wife
a bunch of flowers or a bottle of wine when she buys a
new car. This is exceptional service - always be
exceptional.
- Sack
Your Customers
However
good we are we all have customers who we could do with
out, they could be the "big" comapany that
buys alot but you make very poor margins on, or the
customer who constantly enquires but never buys. Get rid
of them! By cutting these customers out of the equation
you can spend alot more time on the customers that
really matter, helping your profits and improving your
repuation at the same time.
- Don't
Drop Your Price - Improve your service
Simple
additions to your product or service such as gift
wrapping, an aftercare service or extended guarantees
can raise the value of your product but cost you little.
While your competitors may spend time trying to drop
their prices to as little as possible you can keep yours
high and still get more business with a superior
service.
- Spend
more time with your customers.
Acustomer
who buys from you once can be valuable but a customer
for lifetime can be priceless. Work with your existing
customers, send them birthday cards, a thank you card, a
newsletter, anything to let them kown that you value
them or risk losing
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