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Business Dictionary: Abbreviations and Terms 


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Above The Line Marketing
- ATL - The segment of marketing activities focused on media campaign ( TV, Radio, newspapers, Internet )
 
Accounts payable - The amount which the company owes to its supplier for materials purchased on credit.
 
Accounts receivable - The amount owed to the company by customers for sales made on credit.
 
Accumulated depreciation - The sum of all the past depreciation expenses on the fixed assets; the portion of the value of the fixed assets which has been 'used up' so far.
 
Accumulated profit/loss - The total of all profits made up to and including the current period and retained in the company.
 
Assets - The items owned by the company at the moment at which the balance sheet is drawn up; alternatively understood as the uses of the company funds available.
 
Average costing - Accounting method by which the cost of all the goods is averaged equally across the total quantity.
 
Bad debts - Money owed to the company by debtors who default on their debt.
 
Balance sheet - The basic financial statement which provides a snapshot of the company situation at a particular moment of time, recording the assets and liabilities of the company.
 
Below The Line Marketing - BTL - The segment of marketing activities focused on retail outlet ( Positioning, Merchandising, Outlet Branding )
 

Backward Stock – Reserve stock in the outlet placed in the storeroom. This stock is not directly accessible to the Consumers. Store Managers and Employees are managing stock between shopping area ( Forward Stock ) and the Store Room ( Backward Stock ).
 

Best Practice – The term used for knowledge of activity used to be successful in term of sales, profit, and process efficiency. This knowledge is presented in documented way ( descriptions, calculations, photos, ... ), in order to help the others to be in position to use it in other situation, to replicate system that brings result in certain field. 
 

Book value - The value at which an item appears in the company accounts (as opposed to its market value or current value).
 
Brand Equity - can be literally translated as market value of the brand... Read More 
 

 
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