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for More in Business Dictionary:
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Above
The Line Marketing - ATL - The segment
of marketing activities focused on media campaign ( TV,
Radio, newspapers, Internet )
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Accounts
payable
- The amount
which the company owes to its supplier for materials
purchased on credit.
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Accounts
receivable - The
amount owed to the company by customers for sales made
on credit.
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Accumulated
depreciation - The
sum of all the past depreciation expenses on the fixed
assets; the portion of the value of the fixed assets
which has been 'used up' so far.
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Accumulated
profit/loss - The
total of all profits made up to and including the
current period and retained in the company.
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Assets
- The items owned by the
company at the moment at which the balance sheet is
drawn up; alternatively understood as the uses of the
company funds available.
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Average
costing - Accounting
method by which the cost of all the goods is averaged
equally across the total quantity.
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Bad
debts - Money
owed to the company by debtors who default on their
debt.
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Balance
sheet - The
basic financial statement which provides a snapshot of
the company situation at a particular moment of time,
recording the assets and liabilities of the company.
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Below
The Line Marketing - BTL - The segment
of marketing activities focused on retail outlet (
Positioning, Merchandising, Outlet Branding )
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Backward Stock – Reserve stock in the outlet placed in the
storeroom. This stock is not directly accessible to the
Consumers. Store Managers and Employees are managing
stock between shopping area ( Forward Stock ) and the
Store Room ( Backward Stock ).
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Best Practice – The term used for knowledge of activity used to be
successful in term of sales, profit, and process
efficiency. This knowledge is presented in documented
way ( descriptions, calculations, photos, ... ), in
order to help the others to be in position to use it in
other situation, to replicate system that brings result
in certain field.
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Book
value - The
value at which an item appears in the company
accounts (as opposed to its market value or
current value).
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Brand
Equity - can be literally translated as
market value of the brand... Read
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