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Basic Pricing Strategies (E)
by Laurus Nobilis

What are basic pricing strategies? What is the difference between Cost-based, Competition-based and Value-based pricing?
  
“Cost-based” pricing: pricing a brand based on achieving a given margin over and above costs of manufacturing, marketing and distribution. Often associated with sales- or production-led organizations; tends to encourage a mechanistic approach to cost control and pricing....
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Posted: Oct 2008



Balancing the Pricing Strategy (E)
by Laurus Nobilis

What is the Pricing Strategy? What is the Price Sensitivity? What is the best price for your product?
  
The purchasing is determined by our need and, of course, the amount of money that we posses. So what are the factors that determine what to spend money? We have many needs, but our funds are limited. They are always limited. When we are buying we try to satisfy several needs. Firstly, we are satisfying the functional needs...
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Posted: Oct 2008

Modified: Nov 2008


Price Elasticity (E)
by Laurus Nobilis

What is the Price Elasticity? What are the Functions of Demand and Supply? When is the Price Elasticity different for the same product?
 
The one of the most basic theory of Economic concerning the definition of the product's "Natural Price" say that the price of the product is at the equilibrium point of Demand and Supply...
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Posted: Feb 2008



Revenue Growth Management (I)
by Laurus Nobilis

What is the Revenue Growth Management? How it is Managed? How the elements of Marketing Mix influences RGM?
  
Revenue Growth Management ( RGM ) is the term created in the 70's in the air transport industry. During that period the airline industry was faced with emerging financial crisis caused by permanent increases of oil price. The airliners were forced to invent a new ways of making their business sustainable and profitable. This made them to make improvement in several directions...
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Posted: Feb 2008

Modified: Nov 2008



Profit Definition(B)
by Laurus Nobilis

What is the Profit? What is the relation of Profit and Revenue? How do we influence the Growth of the Profit?
 
Profit is also important financial indicator and represent a Key Business Indicator. It is different from Revenue but this time costs are taken into account...
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Posted: Feb 2008

Modified: Nov 2008



Revenue Definition(B)

by Laurus Nobilis

What is the Revenue and how is calculated? What is the importance of the Revene as a Key Business Indicator? How do we influence the growth of revenue?
  
Revenue is the financial income in a certain period of time that is represented in financial value. It is calculated as number of units sold multiplied by unit price...
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Posted: Feb 2008

Modified: Nov 2008


 
 

 

 

 

 

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