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What
are basic pricing strategies? What is the
difference between Cost-based, Competition-based
and Value-based pricing?
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| “Cost-based”
pricing: pricing a brand based on achieving a
given margin over and above costs of
manufacturing, marketing and distribution. Often
associated with sales- or production-led organizations;
tends to encourage a mechanistic approach to cost
control and pricing.... |
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Posted:
Oct 2008
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Balancing
the Pricing Strategy
(E)
by
Laurus Nobilis
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What
is the Pricing Strategy? What is the Price
Sensitivity? What is the best price for your
product?
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| The
purchasing is determined by our need and, of
course, the amount of money that we posses. So
what are the factors that determine what to spend
money? We have many needs, but our funds are
limited. They are always limited. When we are
buying we try to satisfy several needs. Firstly,
we are satisfying the functional needs... |
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Posted:
Oct 2008
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Modified:
Nov 2008
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What
is the Price Elasticity? What are the Functions of
Demand and Supply? When is the Price Elasticity
different for the same product?
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| The
one of the most basic theory of Economic concerning the
definition of the product's "Natural Price"
say that the price of the product is at the equilibrium
point of Demand and Supply... |
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Posted:
Feb 2008
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What is the Revenue Growth
Management? How it is Managed? How the elements of
Marketing Mix influences RGM?
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| Revenue
Growth Management ( RGM ) is the term created in the
70's in the air transport industry. During that period
the airline industry was faced with emerging financial
crisis caused by permanent increases of oil price. The
airliners were forced to invent a new ways of making
their business sustainable and profitable. This made
them to make improvement in several directions... |
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Posted:
Feb 2008
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Modified:
Nov 2008
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What
is the Profit? What is the relation of Profit and
Revenue? How do we influence the Growth of the
Profit?
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| Profit
is also important financial indicator and represent a
Key Business Indicator. It is different from Revenue but
this time costs are taken into account... |
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Posted:
Feb 2008
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Modified:
Nov 2008
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What is the Revenue and how is calculated? What is the importance of the
Revene as a Key Business Indicator? How do we
influence the growth of revenue?
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| Revenue
is the financial income in a certain period of time that
is represented in financial value. It is calculated as
number of units sold multiplied by unit price...
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Posted:
Feb 2008
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Modified:
Nov 2008
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