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Revenue
is the financial income in a certain period of time that
is represented in financial value. It is calculated as
number of units sold multiplied by unit price.
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Revenue
= Volume x Unit Price
Revenue
is important indicator, but not the only since it does
not include costs. This means that the costs can be even
higher than the revenue.
Since
the Revenue is multiplication of Volume and Unit Price,
it can be influenced by proper application of elements
of Marketing Mix.
Volume can be grown by promotions, expansion of
numerical distribution, balancing of product portfolio
and proper Price Policy ( Affordable and Competitive
Prices ).
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