Business Dictionary
Merger
A-B C-D E-G H-K L-N O-P R-S T-W
Merger of the companies is process of joining of two or more companies into existing or to a new company. A merger is the way of increasing the size of the companies, increase of market share and market power. Other motivational elements for merger are economic efficiency, diversification and geographical expansion.
Horizontal merger is the merger of the companies that produce and sell same or similar product to the market. Vertical merger is the along the stream of supply chain ( e.g. raw material producer and finished goods producer ).
Related Reading:
Market
Market Share
Market Power
Joint Venture
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