Merchandising is the process of effective arrangement of products in the place of sales with the purpose of enhancing the sales from that point. Merchandising involveds activities that have a purpose to promote product or product category.

Merchandising generally involves both in-store and outside store activities that promote a product, including pricing, assortment, product placement, signage, displays, etc.

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Positioning and Merchandiding in Sales Outlet 
FMCG Sales Boosting 
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