Market Share is the measure of relative size of the company within the market of the industry where it belongs. The market share is the important business objective of the company, among the sale volume, revenue and profit. High level of market share increases the market power of the company.

Market share can be tracked as a numerical share ( volume share ) of the company in the market, but also as value share ( revenue share ) or profit share. Different views to market share are related but not necessarily proportional.

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