Business Dictionary
Corporate Block
A-B C-D E-G H-K L-N O-P R-S T-W
Corporate Block Layout – Grouping products from one franchise owner at a specific merchandising place is called corporate block positioning. The corporate block positioning gives advantage through the visual impact, synergy of brands and increased perception of brands value.
Corporate Block positioning and merchandising principle is typical for the FMCG companies. The Shopper is more likely to be attracted by impressive, well arranged section dedicated to one producer, than by the variety of products of different brands placed among different shelves within sales outlet.
Related Reading:
Fast Moving Consumer Goods
Sale Outlet Positioning
FMCG Boosting
Point Of sale Display and Merchandising
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