Business Dictionary
Category Management
A-B C-D E-G H-K L-N O-P R-S T-W
Category Management is a retailer-supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value.
Category Management is a joint process (i.e. a retailer and a supplier working together) aiming to achieve mutually beneficial business goals. Working together offers significantly better opportunities, due to sharing of insight and resource.
Category Management focuses on using key tactics such as range assortment, inventory levels, shelf space, allocation & Flow, promotions, Merchandising and pricing to drive performance. However this is not exclusive and can involve anything that drives mutual profitable volume success.
Related Reading:
Brand Definition
Brand Equity
Category Management
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Biz Esentials
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| SUPPLY CHAIN MANAGEMENT |
DIRECT MARKETING |
BUSINESS INTELLIGENCE |
PROJECT MANAGEMENT | |
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| CHANGE MANAGEMENT |
VIRAL MARKETING |
PERFORMANCE MANAGEMENT |
OUTSOURCING SERVICES |
PRICE ELASTICITY |