Business Dictionary
Brand Definition
A-B C-D E-G H-K L-N O-P R-S T-W
A brand is defined as a name, a term, sign, symbol, design or a combination of these intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
A legally protected brand name is called a trademark.
Related Reading:
Brand Equity
Brand Awareness
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