Business Dictionary
Above the Line Marketing
A-B C-D E-G H-K L-N O-P R-S T-W
Above The Line Marketing - ATL - The segment of marketing activities focused on media campaign ( TV, Radio, newspapers, Internet ).
ATL marketing (above the line) refers specifically to advertisements related to things people can see outside the sales outlets. For example, ATL includes advertising in newspapers, magazines and the like.
Related Reading:
Below the Line Marketing
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