Posted by Laurus Nobilis on March 31, 2009 under Marketing | 
Having the right business internet marketing opportunity can make you become rich and a very successful entrepreneur. The best work at home internet jobs are right underneath your fingertips, as you control your own destiny and the amount of money you want to earn. Obviously, the harder you work the more money you will earn online.
One of the best internet based jobs around is making money with affiliate marketing. For those of you that are new to the online world of making money online, the first place you should start making money is with affiliate marketing. Making money online with affiliate marketing can be difficult, but if you have the knowledge and blueprints to be successful it can be extremely easy to start earning over $10,000 a month in no time. Affiliate internet marketing resellers are just one of the ways to earn a stable income through affiliate marketing. With affiliate marketing resellers, you are reselling pre made affiliate marketing products which were created by other niche affiliate marketing experts. These products can range in price, but no matter what price the product is you shouldn’t settle for anything less than 65% affiliate marketing commission on each sale.
The great thing about affiliate marketing is that for starters, there is absolutely start up costs of less than 10 dollars! You simply need a domain name and some cheap hosting. Once you buy these 2 things, you are ready to roll in the dough. In the first hour, you can get your investment back 10X by just selling 1 product. With affiliate marketing comes affiliate marketing leads. You will be leading your potential buyers to affiliate marketing products that are worth them buying. You should never pick a product based off of purely commission. Your goal is to pick a quality product and instill confidence in your potential buyers. You want to have repeat customers through your emailing list you develop. Once a customer buys from you once and is happy with that product, you can at least get another sale from them once a month through your email list. Your email list should be treated with care, please do not EVER spam the sign ups on your emailing list. Eventually, they will report you for spamming or more simply just unsubscribe. Only send them quality emails on quality products. By doing this, you build relationships with your potential customers and life long partners. An average customer has the potential to spend 1000 bucks or more a year on your products, have 100 loyal customers that is 100,000 dollars a year right there. Give your potential customer a free affiliate marketing course to opt them into your emailing list. The worst thing that you could ever do is not develop an emailing list at all. If your product isn’t selling, look for the affiliate marketing warning signs and move onto the next product. In whatever you decide to do, I wish you the best of luck down your affiliate marketing path!
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Posted by Laurus Nobilis on under Marketing |
When a business is trying to promote a product or service, great marketing ideas are generally welcomed. Business is very competitive and finding a unique way to intrigue customers is crucial. Creativity is the key when seeking effective marketing ideas. The business person has to be prepared to go all out in order to attract potential customers. Most companies and businesses will use the same basic marketing tools but how they use them can make a huge difference.
Before using any marketing ideas, a business needs to come up with a great slogan or statement. It should be catchy, using words that are certain to catch the reader’s attention. In any type of written advertisement, a business should provide as much valuable information as possible. The customer is looking for reasons to buy a product or service. If the ad content isn’t informative and interesting, the individual is likely to flip the page and move onto another ad, perhaps that of a competitor. This is the one part of marketing a company or business can use to make a unique impression.
Great marketing ideas definitely include the Internet. Nowadays the worldwide web is one common shopping center for people everywhere. Using a well-designed web site and a unique add, a business has an excellent opportunity to advertise their product or service. Using important keywords that search engines will pick up, businesses can feel confident they’ll see plenty of visitors on their web site. Keeping them there will depend again on the details provided about the service or product.
The written word is definitely important in marketing ideas. Using local newspapers, billboards and direct mail, a business can easily get the attention of people in the surrounding area. If using these marketing ideas, it’s imperative to make the ads attractive and eye-catching. A business needs to insure their advertisement stands out.
Great marketing ideas also include the television. Most cities and towns have local cable stations which make terrific places for advertising. Using vivid photos and a detailed description, businesses can showcase their product or advertise their service on the local television station. Bigger businesses, who have a large amount of funds to be used for marketing ideas often, advertise on National and/or International television.
There are many great marketing ideas and it’s up to the business owner to choose which ideas might work best for them. Once they nail down their potential audience, they can then proceed to market using whichever methods might bring them positive results.
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For info on business marketing and small business marketing checkout his website today.
Posted by Laurus Nobilis on March 29, 2009 under Marketing |
From time to time the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These hits are products or services, entertainment locales or vacation spots, shopping malls or specialty stores that enjoy puzzling immediate popularity. There are incognitos that become hot celebrities, there are events, festivals or concerts that capture the masses, real estate development projects that evoke huge demand, or styles that become trendy. In nearly all cases, there are also new brands that are immediately adopted by the target population. For example, Harry Potter or The Da Vinci Code, Apple’s iPod and the Blogs, the Hamptons in Long Island New York, Toyota’s Scion brand, the Crest electric toothbrush and many more examples.
There are cases in which the reasons for a product’s success are obvious. The success of Viagra, a product that has solved a serious problem for millions of men worldwide - is hardly surprising. Even the success of vacation resorts in Turkey - that have made accessible once a luxurious vacation style to a new middle class segment, is not a mystery. In contrast, in other cases the success of a specific product, place or person over the competition remains unclear. We have all observed the phenomenon of a packed and trendy caffe surrounded by apparently equally attractive but relatively empty coffee bars.
Research of marketing hits is not a new endeavor. Certain categories have accumulated much knowledge enabling planning and launching of hits with a practical probability of success. In the leisure and entertainment segment, companies such as Disney, Warner, HBO, and others have demonstrated such consistent capabilities in theater, television, music, toys, electronic games, and more. On the whole, secrets are kept closely. Many have tried to crack the formula of marketing hits successes.
Short sweet success
In the last few years, more and more sectors have become as high paced and as changeable as the fashion industry. The importance of hits for the success of companies has risen in sectors such as the following: automobiles, food, grooming, hotels, construction, entertainment electronics, software, and the list goes on. It even includes unexpected categories such as financial services.
Personally, I have begun my work in the marketing hits field in the latter half of the 1990’s. I identified a radical change in consumer behavior and a dramatic rise in a new motivation that I coined “The Fear of Missing Out - FoMO”. In extremely concise terms, FoMO turns consumers into serial seekers and adopters of the new (while inevitably forsaking the not-so-new). As such, one consequence among many is that FoMO nibbles at customers’ loyalty to well-established brands.
Upon realizing that our efforts to preserve customers’ loyalty are, more often than not, futile, I concluded that we were now in need of new tools to deal with a new consumer reality that is here to stay. Therefore, I have developed a comprehensive ‘technology’ of rules and tools for the development, launching and management of profitable, “Short-Term Brands (STB)”. STB are planned short-term successes. During this development process, I conducted an extensive, in depth analysis of over 150 marketing hits in various and diverse categories. In parallel, I studied the accumulated experience in sectors that have learned how to methodically develop and generate such hits. In mid 2004, the results culminated in the “Marketing Hits’ Formula” which is now a part of the STB armory.
The Marketing Hits’ Formula and its implementation method allows for marketing innovation that will be accepted with immediate enthusiasm by target consumers and will spread virally. This formula has two major advantages: First, it is applicable to almost all categories. Second, it does not necessitate enormous marketing and advertising budgets (the most common method of attempting to instigate success within a short time frame).
Success has its Rules
The formula postulates that each marketing hit comprises of the following four elements:
1. Marketing hits are usually not large innovative leaps. The new product or service should be based in as much as 80% on a format that has been successful numerous times in the same category. The format assures familiarity, promises consumer satisfaction and minimizes adaptation efforts on the part of the consumer.
2. The product or service should be innovative by approximately 20%. This 20% provides the new experience, the uniqueness, the additional benefit or any other reason to switch from the current product, or to at least try it. This novelty should uphold the following two rules (3 and 4).
3. The product’s novelty should address one of the “unsatisfiable” or “regenerating” needs (explanation to follow).
4. The product should include an element of “Cool”, “WOW”, and/or a “Twist” that creates a “viral motive”, or in other words, will supply buyers with a good reason to tell other potential buyers about the product.
- COOL means ‘right’, fashionable and utterly current, perhaps even a bit edgy.
- WOW means arousing awe and excitement through an amazing design or by an outstanding and an unexpected level pf performance.
- A TWIST means something unusual in a surprising, intriguing and often amusing manner.
Hits are planned and managed short-lived successes (the duration of ’short’ varies among categories) that are replaced by new hits. It is of utmost importance to realize that hits satisfy two types of human needs not catered for by long-term established brands:
“Unsatisfiable needs” - these are wishes that cannot be realized (not to a full extent), however, human beings will relentlessly attempt to fulfill them, while deceiving themselves that it is possible to do so. Amongst the unsatisfiable are the needs for eternal youth, irresistible sex appeal, grandness, omnipotence, domination, an ever-exciting life, and adventure (without investing the effort, taking the risk or paying the price). It is understandable that brands supporting such fantasies are bound to disappoint eventually and must be replaced by new solutions.
“Regenerating needs” - needs that require ceaselessly new fulfillments. Some of them are regenerating psychological needs, such as the need for attention from the environment, the need to renew oneself, to remain up-to-date, to discover, and to be tempted or seduced. There are also regenerating social needs including the need to signal involvement, belonging and openness.
We put the Marketing Hits’ Formula to practice during the last half of 2004 and since then have gained experience in such diverse categories as pharmaceuticals, cigarettes, food products and TV shows, to name but a few.
Dr. Dan Herman, a globally renowned strategy consultant, an author and a lecturer, is the author of “Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding” ( http://www.outsmart-mba-clones.com/ )
Posted by Laurus Nobilis on under Marketing |
Are You Riding The Marketing Roller Coaster?
If you’re like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I’m picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or sends you around backwards. I guess you might call it more of an old-fashion roller coaster.
Does this sound like your business at all?
When business is good, we really don’t have a lot of time for marketing. After all, we have to service the clients we have in hand. If we can just get the ball rolling then things should pick up because our satisfied clients will give us referrals.
This might even work for a while. But then when business slows down, what do you do?
Well it’s time to start marketing. We need to get some more business in the door, so what should we do? Should we send out some direct mail, advertise in the newspaper, get out and network more?
Someone once described it to me as more of a ‘desperate searching’ than ‘marketing’ when things get like this.
And for many, that’s so true because the marketing efforts they crank up are totally unplanned and reactive to the current business slow down. The marketing doesn’t work very well because you’re needy and the harder you try to get, the more you actually push away potential new clients.
Then what I hear so often is, “We’re not marketing people. We’re [fill in the blank].” You see a lot of small business owners have a bit of an aversion to marketing.
* They don’t like being rejected.
* It takes too much time.
* They don’t know where to start.
* Or, they don’t know what to do.
I’m sure some of these statements sound familiar to you. Over the years I’ve come across lots and lots of business owners and independent professionals, and I hear these sentiments again and again.
Now some business owners are not this way. They’re not afraid to get out there and spread the word on their business and tell others about themselves. Unfortunately, they tend to use more of a scatter gun approach and the results are often the same - up and down.
So up and down you go - riding the marketing roller coaster. Never really sure how high the next peak is or how low and wide the next valley is. And you’re certainly not prepared for the turns or loop-to-loops along the way. Oh that’s right; I said this was an old fashion roller coaster. No loop-to-loops on this ride. Anyway, you get the picture.
Are You Ready To Get Off The Marketing Roller Coaster?
You can start by creating a marketing plan. I ask small business owners all the time what kinds of things they’re doing from a marketing perspective to grow their business. I get some of the answers you might expect such as networking, creating a brochure, sending out a direct mail postcard, etc.
But then when I ask those same business owners if they have a marketing plan, they usually fall silent. Let me try to be clear about this… Without some kind of a marketing plan you have very little chance of actually achieving real business growth.
A well thought out marketing plan will help you and your business stay on track. You’ll know where you’re going with your marketing and promotional efforts. Without it, you’re simply leaving things up to chance.
Lack of adequate planning is a huge factor in why so many small businesses fail. Planning by itself will not guarantee your success. But, not planning has proven again and again that you will almost certainly fail.
An effective marketing plan will keep you from riding the marketing roller coaster. It’s a dilemma which is so common among small businesses. We “market” when things slow down and we “stop marketing” when things are busy.
Create a Plan to Get Off The Marketing Roller Coaster!
It should go without saying that marketing plans are crucial to your small business success. Yet everyday people don’t take the time to stop and actually think about how much better off they’d be with even a simple plan.
Working on a new brochure or a new flyer does not constitute planning. Take a few days to a few weeks to outline your own simple small business marketing plan.
Don’t get hung up on making this a complex exercise. I break the process down into a simple four-phase, seven-step process that I call ABCD Growth Marketing.
A = Analysis and Preparation.
1. Clarify your Purpose for being in business and Focus on your Vision and Goals. If you don’t know where you’re headed, how can you expect anyone else to know?
2. Position your business for marketing success. The most valuable time you spend working on your business could be the time you spend on key positioning elements such as:
* Defining your niche,
* Articulating your uniqueness,
* Creating an attention getting message,
* Packaging your offerings, and
* Compiling your success stories and testimonials.
B = Building Lead Generation.
3. Create better marketing materials that are focused on your clients and prospects and what they’ll get from you, not who you are and what you do.
4. Develop a plan for getting known. You can’t do business with someone if you don’t know about them and they don’t know about you.
C = Create Sales Conversion And Reselling Processes.
5. Convert leads into paying clients. Being able to consistently generate leads without well thought out processes for converting them into clients will not equate to growth of your small business.
6. Resell to existing clients and leverage relationships to get more new clients. It requires a certain amount of focus to ensure you’re providing all the value you have to offer and to begin generating referrals. Many small businesses ignore this completely.
D = Deploy And Improve.
7. Deploy your plan and systems and begin continuous improvement activities. If you’re not continuously monitoring what’s working and what’s not, how can you find opportunities to improve the results from your ABCD Growth System?
Don’t Get Overwhelmed By Planning.
Most small business owners seem to get overwhelmed when they start thinking about marketing. But if you just start with a simple outline like this and commit to spending some time filling in the spaces each week, you’ll realize it’s very possible.
If you want to get off the marketing roller coaster, schedule regular time to work on your marketing every week. That’s right, grab your calendar and book time each week. With regular and consistent effort, you’ll begin to smooth out all the ups and downs in your business.
Kevin Dervin is the owner of KPD Marketing and creator of the ABCD Growth System. If you find this article useful, you’d probably enjoy Kevin’s FREE monthly eZine called ABCD Grow. To subscribe, just go to http://www.ABCDgrowth.com and follow one of the links to the FREE Stuff page!
