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Marketing Mix: Promotion
Employee Turnover
Marketing Mix: Price
Planning and Organizing
Maslow's Hierarchy of Needs
Key Performance Indicators
Sustainable Competitive Advantage
Ishikawa Fishbone Diagram
Price Determination
Supply Chain Concept
Employee Induction
3 Basic Finance Statements
Sales Forecast Accuracy
FMCG Sales Boosting
OTIF - On Time In Full
Merchandising at the Point of Sales
Promotion Mix: Advertising
Employee Motivation
Porter's 5 Forces
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My Introspective

by Laurus Nobilis
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BIZ DEVELOPMENT


Marketing Management

One Tech Madness

One Tech Madness
One is very popular word for branding of product these days. More and more products consider the word One to be must have in their brand. What a paradigm?... More


Supply Chain

Selecting and Managing Transportation Providers

Transportation Providers
The importance of transportation is crucial for the logistic and the whole company. In the U.S. contribution of transportation is about 55 – 60 percent within total logistic costs. There are several key points that need to be taken into consideration when mangling transportation... More


Supply Chain

Logistic 3PL Scorecarding

Logistic 3PL Scorecarding
3PL logistic management is a complex area from both aspects: demand of service that needs to be delivered and variety of 3PL logistic contractors that are assigned. Performance scorecarding provides a number of valuable benefits to the people managing the purchase and use of transportation services... More


Human Resources

Preparing an Effective Presentation

Preparing an Effective Presentation
Everybody is in the position to be a presenter at some point. At school, at the university, during the business presentation or even you can be a professional presenter. Now we come to common problem for most of the people. This problem is "Stage Fright" combined with lack of technical skills of presenting... More


Human Resources

Stages of Team Development

Team Development
Teams go through stages of development.  You can’t put a group of people together and expect them to evolve into a well-oiled machine after a few meetings.  Unless teams successfully go through the following stages, in the right order, they are unlikely to be effective.  Here are the stages of development in a team that will help you figure out what is happening... More


Strategic Management

Contingency Planning Model

Contingency Planning Model
Business planning is the essence of business development and execution. Everything starts with the plan. Company mission and vision are deployed through annual business plan. The business plan is split per business functions and department. Every department deploys their own plans. Every project has a plan. But what if the execution of the plan gets wrong? More


Strategic Management

Business Strategy Framework

Business Strategy Framework

A Strategy of the company is well coordinated set of objectives, policies and plans aimed to provide a long term competitive advantage. Its purpose is to provide vision for the whole organization. The strategy is cascaded to different operative layers. More


Strategic Management

Capitalism Manifestation

Capitalism Manifestation

Imagine soda drink company that manages to replace all workers with robots. Imagine car manufacturing company that succeeds to replace workers with robots. Imagine ... Imagine who will be buying soda drink and cars at the end. Robots?

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Strategic Management

Customer Centric Process

Customer Centricity

The customer centric framework has three stages of the evolution. These are process excellence, scale and customization and value creation. In today’s competitive market, struggling for customer attention is crucial.

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Biz Tech

Data Security Tips

Data protection importance growsas thedigital data becomes predominant way of managingdata. Threat of data theft, loss or misuse is the hazard of everyData Security day. This fact should be considered seriously. Office is the playground for every hacker. Considering the amount and importance of business data this is to be expected. Here are basic tips how to protect your business data.

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Strategic Management

5 Tips For Business Start Up

Business StartupYou've probably already come across to someone who thinks that running a business simply means opening own businesses today and tomorrow millions will come. Definitely that is not true.

Still, running a business is having good foundations if you follow basic rules. Check 5 tips that will help you run a successful business.

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Performance Management

Why Does Nobody Answers to the Info Line?

Customer SeviceCustomer service is something that everybody is talking about a lot. This segment of the business is becoming more and more important.

There is a struggle for every customer in the market and every company is trying to get as bigger share as possible. But do they always try enough?


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Performance Management

Business and Management Skills

Business and Management SkillsManagerial positions require possession of specialist’s skills as an addition to basic skill. Business and managerial skills are spread around management, business & financial, people development, leadership, relationship, growth & innovation and corporate social responsibility.
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Marketing Management

Customers Satisfaction - Kano Model

Customer SatisfactionSo far customer satisfaction was mostly seen as a one-dimensional construction – the higher the perceived service-level (or product quality), the higher the customer‘s satisfaction and vice versa. But fulfilling the individual requirements to a great extent does not necessarily imply a high level of customer satisfaction. 
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Human Resources

Communication Skills

Communication SkillsCommunication is the skill that is part of Ability to create alliances group of basic skills. Communication is the ability to create relation with other employees in order to perform the group activity. Communication is important for every position and functions. 
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Performance Management

Paradox of Modern Management

Paradox of Modern ManagementThe modern management in business is often in contradiction in its own principles. Modern companies declare principles of efficiency, organizational simplicity, lean resource management and cost efficiency. But in reality companies often act contradictory to the principles of lean, simplicity and efficiency. Administration, bureaucracy, bulky reporting and parallel "development" structures are draining the net productivity of the company. Resources of the company are being spent on countless reports, analysis and investigation of trivial things.
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Marketing Management

Marketing Mix Elements Video

Marketing Mix Elements

What is the Marketing Mix? What are the levers of Marketing Mix? How to apply the Marketing Mix in Different Situations?
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Supply Chain

Lean Principles in Logistics

Lean Logistics

LEAN concept provides a fundamentally different way of looking at operations of company. The aim of LEAN principle in logistic is to reduce the cost base and increase service levels to the customer by eliminating non-value added activities. The lean principles are executed by conducting systematical implementation of different lean tools...
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Strategic Management

Definition of Competitive Advantage

Competitive AdvantageToday's marketplace is ultra-competitive, with a many competitors who fight for a bigger share of their industry. So, what can companies do in order to fight for their share?

They do have to completely change the way they think and act in the market. In the past, companies could be successful by creating a unique strategic position in the marketplace...
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Performance Management

Leading Effecive Meetings

Effective MeetingsDifferent kinds of meetings occur daily in every department of the company. The purpose of the meetings is to exchange information, review business indicators, negotiate, agree and plan future activities. The leader of every meeting should ensure that a meeting serves its business objectives while using appropriate interpersonal styles and methods and considering the needs and potential contributions of others...
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Human Resources

Phases of Influencing

Phases of InfluencingThe influencing is present in every sphere of the business. The process of business activities is based on interaction between carriers of process segments. During this process one person is influencing another person. Despite of the fact that the relation between process carriers should be predefined, still influencing skills plays a great deal...
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Strategic Management

Risk Register as a Tool of Risk Management

Risk RegisterRisk management is the part of regular activities of many companies. Since in every business and within every segment of activity there is a certain risk, the investment in risk management is justified. If the risks are regularly defined, evaluated and followed by the adequate response plan, than the effects of possible negative events can be mitigated...
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Strategic Management

8 Steps of Organizational Transformation

Organizational Transformation

 

John P. Kotter proposed the set of activities that can help an organization to recognize the need for change, embrace the change and successfully transform according the needs of the market. The 8 steps of organizational transformation are...
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Strategic Management

What is the Trend?

What is the Trend?

 

The trend is the term that describes the appearance of certain events in specific period of time. The trend analysis is used in economy and society for analysis of past events and forecasting the future events. The trend represents the record of certain parameter in specific period of time and gives estimation of expected behavior in the future.
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Strategic Management

Perfect Competition

Perfect Competition

 

Perfect competition is the situation in the market where the large number of manufacturers and customers of the same product exists. The price of the product is changing only under the influence of fluctuation of the whole market. No manufacturer is significantly large enough to change the prices in the market.
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Strategic Management

What Is The Magic Quadrant?

Magic Quadrant

Gartner's Magic Quadrant is the analytic methodology for assessment of creators of solutions it the area of information and communication technology (ICT)...
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Strategic Management

10 Strategies for Manipulation of People Through Media

Media Manipulation

People are often not aware of the influence of the media to their way of thinking. What are the basic mass media manipulation techniques used for brainwashing and mind programming of the masses?
More




Biz Development Articles


Strategic Management

About Entrepreneurship | Vision | Mission | Management Tools - General | S.M.A.R.T. Concept | S.W.O.T. Analysis | Porter's 5 Forces | Risk Analysis | Price Cut | Customer Centric Approach |

Performance Management

IDP | Feedback | Situational Leadership | Blake-Mouton | Leadership Style | Employee Readiness | Leadership Balance | Archiving Procedure | Effective Communication | Change Management |

Human Resources

Employee Turnover | Maslow's Theory | Decision Making | Judgement | Workplace Ergonomics | Workplace Management | Exit Interview | How To Apply For A Job

Sales Force

The Sales Call | Route Visit Planning | FMCG Sales Boosting | Point of Sale Display | Product Lifecycle | Elasticity of Demand | Aggregate Demand | Aggregate Supply | Demand and Supply Equilibrium |

Marketing Management

Marketing Mix | e-Book Publishing | Expanding the Market Footprint | Price | Promotion | Advertising | Public Relationship | Activating The Shopper | Public Relationship | Market Share |

Supply Chain

Lead Time | Globalization Economy | X-Functional Demand Forecasting | Demand Forecasting | Segmentation of Products | Product Segmentation Matrix | Stock Out Measurement |

Finance Management

Revenue | Profit | Revenue Growth Management | Price Elasticity | Balancing the Pricing Strategy | Basic Pricing Strategies | Price Elasticity of Demand | 3 Basic Financial Statements | Cash Flow | Price Determination |

Case Studies

Ultimate Cost | Business Finance Basics | Weekly Volume Leveling | Shifts of Supply and Demand |

Software & Utilities

File Splitting | Capture Screen | Podcast Recording | You Tube Downloading | Password Security |

Investment

Is Gold Coming Back? |